LOS ANGELES, CALIFORNIA March 11, 2016 – March is Problem Gambling Awareness Month (PGAM) and the National Council on Problem Gambling (NCPG) encourages everyone to “have the conversation about problem gambling.” As a Silver Member of the NCPG, an organization that is the national advocate for programs and services for problem gamblers and their families, Diamond Game supports the campaign by embarking on a new initiative to further its investment in responsible gambling.
Starting this month, Diamond Game will begin utilizing resources offered by GAM-GaRD, a tool that aids the design of responsible games and helps to achieve a balance between profitable, entertaining, and responsible game play. GAM-GaRD is recognized by the WLA as meeting the “Responsible Game Design” criteria for level IV certification. The GAM-GaRD service also includes the Responsible Gambling Knowledge Centre which identifies the most suitable responsible gambling tools and features for specific games.
Diamond Game is also committed to bringing awareness to responsible gambling. The Company displays responsible gambling messages and problem gambling hotlines on its player facing products and collateral. Many of its games also incorporate a responsible gambling clock that allows players to keep track of how long they’ve been playing. According to Diamond Game’s Director of Marketing, Sara Navidazar, “It’s just as important to remind players to play responsibly as it is to get players excited about a new game or high jackpot. As a Company that aims to bring thrilling gaming experiences to players, we also value the health and well-being of our players and communities.”
About Diamond Game
Diamond Game designs, produces, and services games, gaming systems, and tickets for the public gaming, Native American, and charity markets. Diamond Game continuously develops new and thrilling gaming experiences to meet the needs of a variety of gaming markets. Diamond Game maintains its corporate headquarters in Los Angeles, California and service facilities in Hamilton, Ontario, and Jefferson City, Missouri. Diamond Game is a wholly-owned subsidiary of INNOVA Gaming Group Inc. (TSX: IGG). Learn more about Diamond Game at www.diamondgame.com.
For further information, please contact:
Sara Navidazar, Director of Marketing
Office: (818) 727-1690 ext. 206